In the last three years, India has been a great contributor to the South Australia tourism sector. Being voted as the fifth best region by Lonely Planet in 2017, South Australia has been the among the most chosen destinations to travel by Indians. An International Visitor Survey by Tourism Research Australia confirmed that from September 2016 to September 2017, there has been an 18% increase in the number of Indians travelling to South Australia.
According to the survey reports, India is the eight largest source markets for this Australian State and the third largest in terms of growth arrivals during the stated year. In addition to this, the amount spent by Indians during their South Australia visit increased to AUD $37 million, accounting to a substantial jump by 33% compared to that of last year.
“The double-digit growth in arrivals and spend over the last year indicate that South Australia is steadily becoming a favoured destination among Indian travellers. We are extremely pleased that our trade and consumer programs are yielding positive results and we are confident we will see sustained growth over the next few years as well” said Dana Urmonas the Regional Director (India & Southeast Asia) of South Australian Tourism Commission (SATC).
A few reasons that contribute to this increase have been highlighted in the survey report. Firstly, in the earlier 2017, there was a great demand among Indian travellers to try out newer luxury experiences along the native wildlife, explore the world-class nature and marine adventures etc. Next, during August 2017, India Travel Mission gave a platform to thousands of tour operators from South Australia, Adelaide Oval and Exceptional Kangaroo Island to engage and collaborate with nearly 110 Indian travel traders. Popular Star-Plus Balaji programs were shot in Adelaide and surrounding regions during the past year. This played a pivotal role in building awareness for activities and experiences within the State.
Not to miss, the healthy and growing visitor relations between India and South Australia have motivated the South Australian Tourism Commission (SATC) to improve facilities for travellers. The launch of d’Arenberg Cube in December 2017 and the recent introduction of direct flights to Kangaroo Island from Melbourne and Adelaide in January 2018 are some initiatives taken by Australia to better tourism. It is also expected that with the upcoming 1st ever day-night cricket match between India and Australia at the Adelaide Oval in December 2018 there would be boost in the number of Indian tourists again in this year.
Equally in 2018, SATC is focused on attracting families, honeymooners, independent travellers and businessmen. It focuses on improving areas of airline & trade partnerships and framing a number of training programs for visitors.